New Japan mobile market provides latest innovative services for mobile phones. The emergence of unlimited packet discount plans increases the demand of web content for mobile phones. However, developing a web page with rich content is complex even for web developers due to the diversity of mobile devices.

Mobile Content Management System (MCMS) is a web-based service which offers a solution to develop and publish web content for Japanese mobile devices. The target web content can be supported for devices from Japan’s three main carriers, including i-mode, AU and Softbank. With MCMS, customers with limited knowledge about web development can easily publish their web contents including text, images, flash, movies for mobile devices. On the other side, users with mobile phones will access the web address through 2-dimension barcodes automatically generated by the system. MCMS then renders the most appropriate format of the web content for each client mobile device to ensure that it is displayed similarly on different devices.